14 Articles on Non-Financial Aspects of Business, Mostly Marketing

14 Articles on Non-Financial Aspects of Business, Mostly Marketing
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Publisher : Independent
Total Pages : 68
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Book Synopsis 14 Articles on Non-Financial Aspects of Business, Mostly Marketing by : U Myat Thu Aung

Download or read book 14 Articles on Non-Financial Aspects of Business, Mostly Marketing written by U Myat Thu Aung and published by Independent. This book was released on 2024-10-27 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a generalist’s manners, the book includes 14 articles, namely 1) The Breeze of Globalisation, 2) Relationship Marketing in the Digital Era, 3) Consumer Buying Behaviour in the Modern World, 4) Favourable Atmosphere for Inbound Marketing, 5) Agile Marketing at a Single Glance, 6) Preliminary Initiation of Market Entry into an Overseas Market, 7) Four Market Entry Methods for Market Development Strategy, 8) One Indication of Lagging Behind, 9) Stakeholders and a Change Project, 10) Social and Cultural Considerations of Conducting Business, 11) Preliminary Initiation of Developing a Sustainability Strategy, 12) Corporate Social Responsibility Models, 13) Common Business Ethical Theories: A Snapshot Overview, and 14) Subtle Influences on Making Ethical Business Decisions. This book is unambiguous and can be of fine utility to anyone who seeks miscellaneous knowledge about marketing and a few other aspects of a business organisation. Offering broad understanding, it is indeed suitable for general readers and others.


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