Dynamics of Competitive Strategy
| Author | : Ken G. Smith |
| Publisher | : SAGE Publications, Incorporated |
| Total Pages | : 216 |
| Release | : 1992-08-05 |
| ISBN-10 | : UCAL:B4358012 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Download or read book Dynamics of Competitive Strategy written by Ken G. Smith and published by SAGE Publications, Incorporated. This book was released on 1992-08-05 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the actions and reactions of companies as they interact with one another and strive for advantage. Using actual data and case studies from the highly competitive airline, high technology, insurance and banking industries, the authors develop an original communication-information model which provides an effective method to explain, measure and even predict the ways in which firms compete in the marketplace. The theoretical contributions presented are backed up by a wealth of data, case studies, examples and illustrations.
