I'd Like the World to Buy a Coke
| Author | : David Greising |
| Publisher | : Wiley |
| Total Pages | : 366 |
| Release | : 1998-03-06 |
| ISBN-10 | : 0471194085 |
| ISBN-13 | : 9780471194088 |
| Rating | : 4/5 (088 Downloads) |
Book Synopsis I'd Like the World to Buy a Coke by : David Greising
Download or read book I'd Like the World to Buy a Coke written by David Greising and published by Wiley. This book was released on 1998-03-06 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it... The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
