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Marketing for Stakeholders 2008-2009
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Authors: David R. Harris
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Type: BOOK - Published: 2008-08-12 - Publisher: Routledge

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'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in h
Stakeholder thinking in marketing
Language: en
Pages: 277
Authors: Michael Jay Polonsky
Categories: Corporations
Type: BOOK - Published: 2005 - Publisher: Emerald Group Publishing

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Stakeholder thinking in marketingStakeholder thinking is becoming a "core" part of marketing as well as other businessrelated disciplines. A search of the busin
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
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Authors: Kwang-Yong Shin
Categories: Business & Economics
Type: BOOK - Published: 2013-06-04 - Publisher: Springer Science & Business Media

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The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of
Managing for Stakeholders
Language: en
Pages: 200
Authors: R. Edward Freeman
Categories: Business & Economics
Type: BOOK - Published: 2007-01-01 - Publisher: Yale University Press

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Managing for Stakeholders: Survival, Reputation, and Success, the culmination of twenty years of research, interviews, and observations in the workplace, makes
Stakeholder Theory
Language: en
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Authors: R. Edward Freeman
Categories: Business & Economics
Type: BOOK - Published: 2010-04-01 - Publisher: Cambridge University Press

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In 1984, R. Edward Freeman published his landmark book, Strategic Management: A Stakeholder Approach, a work that set the agenda for what we now call stakeholde