For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journ

The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, includ

Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and fi

Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a var