Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late

At the beginning of the twentieth century Britain was amongst the world leaders in the production of machine tools, yet by the 1980s the industry was in termina

Traces the career of Schwinn, from its uncontested predominance over the bicycle market of the 1950s to its failure to cope with the mountain bike fad of the 19

The nineteenth century's "mechanical horse" offered an exciting new world of transportation for all and ushered in an era of changes that resonates to the prese

The 100-year history of Schwinn, the best-known name in American bicycling. German immigrant Ignaz Schwinn launched the company that bears his name in 1895 and