Framework for Marketing Management

Author	: Kotler
Publisher	: Pearson Education India
Total Pages	: 386
Release	: 2007-09
ISBN-10	: 8131716716
ISBN-13	: 9788131716717
Rating	: 4/5 (717 Downloads)

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Book Synopsis Framework for Marketing Management by : Kotler

Download or read book Framework for Marketing Management written by Kotler and published by Pearson Education India. This book was released on 2007-09 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing