Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globa

Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advance

MAKE YOUR MONEY WORK FOR YOU by matching your spending and investments to your values CONTROL YOUR SPENDING BEHAVIOUR by gathering and tracking financial inform

Written in an accessible style from a consumer perspective and blends academic research with professional insights. Deals with all essential aspects of financia

Provides a first port of call for those seeking information sources in a sector that has undergone tremendous change in recent years. Includes information on ba