This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both acade

Encouraging more – and different – people to attend the arts remains a vital issue for the cultural sector. The question of who consumes culture, and why, i

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and dig

This book examines the contemporary relationship between Hollywood and China as case studies that help to define a new era in Hollywood film industry, style, an