Treatise on the Diseases of Women

Download or read book Treatise on the Diseases of Women written by Lydia Estes Pinkham and published by Good Press. This book was released on 2021-04-25 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The following book is an advertorial written for Lydia Pinkham's Remedies—a herbal-alcoholic "women's tonic" for menstrual and menopausal problems. Interestingly enough, though medical experts dismissed it as a quack remedy, the products are still on sale today in a modified form. This advertorial is one part of the aggressive marketing technique that her brand is known for. Long, promotional copy would dramatize "women's weakness", "hysteria" and other themes commonly referenced at the time. Pinkham urged women to write to her personally, and she would maintain the correspondence in order to expose the customer to more persuasive claims for the remedy.