Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and develop

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and develop

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demys