Advanced Introduction to the Experience Economy
| Author | : Sundbo, Jon |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 176 |
| Release | : 2021-07-31 |
| ISBN-10 | : 9781839103841 |
| ISBN-13 | : 1839103841 |
| Rating | : 4/5 (841 Downloads) |
Book Synopsis Advanced Introduction to the Experience Economy by : Sundbo, Jon
Download or read book Advanced Introduction to the Experience Economy written by Sundbo, Jon and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.
