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This new edition updates and expands the scholarship of the 1st edition, examining media effects in
Mass Media Effects Research
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Choice and Preference in Media Use
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Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media me
Topical Issues in Communications and Media Research
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The field of communication and media has never been more exciting, and the vigorous activity in this area over the past three decades bears testimony to this. T