Advertising

Advertising
Author :
Publisher :
Total Pages : 140
Release :
ISBN-10 : 0191777552
ISBN-13 : 9780191777554
Rating : 4/5 (554 Downloads)

Book Synopsis Advertising by : Winston Fletcher

Download or read book Advertising written by Winston Fletcher and published by . This book was released on 2010 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This introduction will tell the truth about how advertising works.


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