Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning

Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals' guide to contemporary research and implementa

Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to u

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and h