Advertising Account Planning

Author	: Larry Kelley
Publisher	: Routledge
Total Pages	: 263
Release	: 2015-02-11
ISBN-10	: 9781317507437
ISBN-13	: 1317507436
Rating	: 4/5 (436 Downloads)

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Book Synopsis Advertising Account Planning by : Larry Kelley

Download or read book Advertising Account Planning written by Larry Kelley and published by Routledge. This book was released on 2015-02-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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