Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. Th

Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by De

This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaig