Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some famil

First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Eff

A handbook of the theory and practice of international advertising linked to overall trends in business globalization.

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handboo