Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising

The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do

Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For thi

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. W