In Agile Product Development for Mass Customization, Dr. Anderson shows how you can cost-effectively offer useful variety to customers and customize quality pro

Mass Customization examines the business opportunities, considerations, and challenges manufacturers in various industries must weigh before committing to the s

This book defines the parameters of the emerging business strategy of mass customization, covering the main categories in a systematic examination of: manufactu

Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exa