Introduction to Agribusiness Marketing

Introduction to Agribusiness Marketing
Author :
Publisher : Prentice Hall
Total Pages : 328
Release :
ISBN-10 : WISC:89049471261
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Introduction to Agribusiness Marketing by : George J. Seperich

Download or read book Introduction to Agribusiness Marketing written by George J. Seperich and published by Prentice Hall. This book was released on 1994 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The agribusiness system. The role of marketin in the agribusiness system. Evaluation of performance of marketing system. The role of marketing in agribusiness firm. Understanding of consumer demand. Understanding of agribusiness supply. Matching of supply and demand in agribusiness markets. Agricultural input industries. Production agriculture. Commodity processing and food manufacturing industries. Food wholesaling and retailing industries. Food service industry. Cooperative agribusiness. Development of marketing plan. Analysis of the market. Management of marketing mix - the product. Management of marketing mix - the price. Management of marketing mix - the plac. Management of marketing mix - the promotion. Personal selling and merchandising. Management of market risk. Organization and mesaurement of marketing functions. Future of agribusiness marketing.


Introduction to Agribusiness Marketing Related Books

Introduction to Agribusiness Marketing
Language: en
Pages: 328
Authors: George J. Seperich
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Prentice Hall

DOWNLOAD EBOOK

The agribusiness system. The role of marketin in the agribusiness system. Evaluation of performance of marketing system. The role of marketing in agribusiness f
Emerging Trends in Food and Agribusiness Marketing
Language: en
Pages: 452
Authors: Pant, Satish Chandra
Categories: Business & Economics
Type: BOOK - Published: 2024-10-25 - Publisher: IGI Global

DOWNLOAD EBOOK

In the modern era, changing consumer preferences, and global economic shifts, the food and agribusiness sector finds itself at a pivotal juncture. The food prod
Food and Agribusiness Marketing in Europe
Language: en
Pages: 232
Authors: Erdener Kaynak
Categories: Technology & Engineering
Type: BOOK - Published: 2017-11-22 - Publisher: CRC Press

DOWNLOAD EBOOK

This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketin
Introduction to Agricultural Marketing
Language: en
Pages: 550
Authors: Robert E. Branson
Categories: Business & Economics
Type: BOOK - Published: 1983 - Publisher: McGraw-Hill Companies

DOWNLOAD EBOOK

Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultura
Global Agricultural Marketing Management
Language: en
Pages: 320
Authors: Steve Carter
Categories: Business & Economics
Type: BOOK - Published: 1997 - Publisher: Food & Agriculture Org.

DOWNLOAD EBOOK