Analyzes the reasons for the failures of the American auto industry to compete with foreign imports and to make use of modern technology and styling.

When Ferrari of Los Gatos opened, few people could afford an expensive sports car. In 1976, the average annual income was $12,686, and a new home cost about $48

In this unique and lively ethnography of women who sell cars, sociologist Helene M. Lawson and the "ladies on the lot" take readers behind the scenes of one of