An Exploration Into the Relationship Between Benefit Segmentation, Multidimensional Scaling and Brand Choice Behavior Using an Expectancy Theory Framework
| Author | : Andrew Alexander Mitchell |
| Publisher | : |
| Total Pages | : 590 |
| Release | : 1973 |
| ISBN-10 | : UCAL:C2986930 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis An Exploration Into the Relationship Between Benefit Segmentation, Multidimensional Scaling and Brand Choice Behavior Using an Expectancy Theory Framework by : Andrew Alexander Mitchell
Download or read book An Exploration Into the Relationship Between Benefit Segmentation, Multidimensional Scaling and Brand Choice Behavior Using an Expectancy Theory Framework written by Andrew Alexander Mitchell and published by . This book was released on 1973 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
