This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concep

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectiv

Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the