Analysis of the Cognitive Interview in Questionnaire Design
| Author | : Gordon Bruce Willis |
| Publisher | : |
| Total Pages | : 275 |
| Release | : 2015 |
| ISBN-10 | : 9780199957750 |
| ISBN-13 | : 0199957754 |
| Rating | : 4/5 (754 Downloads) |
Book Synopsis Analysis of the Cognitive Interview in Questionnaire Design by : Gordon Bruce Willis
Download or read book Analysis of the Cognitive Interview in Questionnaire Design written by Gordon Bruce Willis and published by . This book was released on 2015 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.
