With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impa

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It bring

Marketing Interview Questions and Answers: Marketing Interview Mastery is the ultimate guide to help job seekers master the art of interviewing for a marketing

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to