Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of a

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those intereste

It is well-understood that the consumption of goods plays an important, symbolic role in the way human beings communicate, create identity, and establish relati

"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs "

In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however soc