Apple Inc. - An Analysis

Download or read book Apple Inc. - An Analysis written by Md. Rajibul Hasan and published by GRIN Verlag. This book was released on 2013-01-15 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Kent, course: Masters of Business Administration, language: English, abstract: This paper looks at Apple Inc., which primarily operates in U.S. and involves in development, design, and marketing of computers, portable digital music players, and media devices. It evaluates the macro environment in which Apple Inc. is operating with the help of the PESTLE analysis. Next, it studies the strength and competitive positions of Apple Inc with the help of Porter’s five forces analysis. Later, a SWOT analysis is conducted to understand the micro environment of Apple Inc. Finally, Comprehensive analyses of financial ratios and share performance are conducted to understand the financial condition and the stock performance of Apple Inc.