Artificial Intelligence has emerged as a miracle which has transformed lives and communication from the core. AI technologies have enabled the brands to make au

The COVID-19 Pandemic increased education, forcing educators worldwide to adapt swiftly to remote and hybrid teaching. However, many of these initial solutions

Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it

Two leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a robust artificial intelligen

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the scienc