The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domain

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other

This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, Septembe

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural ch