Attitudes & Social Adaptation

Download or read book Attitudes & Social Adaptation written by L. R. Kahle and published by Elsevier. This book was released on 2013-10-22 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: An important and interesting work which demonstrates the person-situation interaction theory of attitudes and attributes and shows how many of the principles of interaction or attribute research apply to attitude research (and vice versa). A new theory, social adaptation, is presented which attempts to account for the importance of attitudes and social cognition in human social behaviour, and applies Piaget's work on cognitive development to attitude research.