This book presents a wide range of new audience studies research in the performing arts to provide a diversity of perspectives from scholarship, policy, managem

The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established bou

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evol

This edited collection explores methods for conducting critical empirical research examining the potential impacts of theatrical events on audience members. Dan

The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiv