Banks' New Products and Customer Satisfaction in the Nigerian Banks

Download or read book Banks' New Products and Customer Satisfaction in the Nigerian Banks written by Timothy Terseer Alabar and published by LAP Lambert Academic Publishing. This book was released on 2015-12-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book Banks' New Products and Customer Satisfaction in the Nigerian Banks is written to provide a broad based insights into the impressing world of banking in Nigeria. As an empirical research work conducted in the country, the book adopts an interactive approach in laying a solid and theoretical background for the understanding of critical banks innovations and the value chain for banks patronage.With its clear and concise touch, the work is ideal for practitioners, self-study and equally meets the requirements for students of Banking, Marketing and Business Administration in Nigeria. It is a must read and learner friendly work.