Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effectiv

0761966900.

Publisher description

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use