Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothin

[This book] shows all the most effective planning techniques; how to execute the entire range of programming possibilities, from investor relations and employee

Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really

This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including

Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include th