Basics Product Design- Idea Searching advocates a step-by-step approach to generating ideas and brainstorming. The author encourages an open mind in the develop

The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Us

How does design function? What is the difference between design and styling? Is the principle "form follows function" still valid? And what constitutes the desi

Ideas sourcing is the foundation from which all textile design begins, and this book provides readers with a thorough understanding of observation and analysis

This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The