The NBA's Global Empire

The NBA's Global Empire
Author :
Publisher : McFarland
Total Pages : 282
Release :
ISBN-10 : 9781476654683
ISBN-13 : 1476654689
Rating : 4/5 (689 Downloads)

Book Synopsis The NBA's Global Empire by : Joshua K. Wright

Download or read book The NBA's Global Empire written by Joshua K. Wright and published by McFarland. This book was released on 2025-02-21 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1992 Summer Olympics in Barcelona, the Dream Team, a collective of the National Basketball Association's top talent led by Michael Jordan, Magic Johnson, Larry Bird and Charles Barkley, shook up the world as they amazed spectators and opponents on their way to winning gold. Their success introduced the world to the NBA's charismatic superstars and their artistic brand of basketball. Over the next two decades, youth outside of America dreamed of becoming the next Michael Jordan, Kobe Bryant, and LeBron James. The NBA took advantage of its popularity in China by forming lucrative television and streaming deals and opening training academies. By the 2022-23 NBA season, there were 109 international players from 39 countries, a Canadian franchise, and a league in Africa. Today's best players are Africans, Canadians and Europeans like Nikola Jokic and Victor Wembanyama. This book presents the history of the NBA's ascension to a billion-dollar global empire, analyzing the globalization of American sports since the end of the Cold War and the dawn of the millennium. How essential is globalization for the NBA to thrive in the 21st century? Do the benefits outweigh the geopolitical controversies associated with being a global brand? Is globalization responsible for a decline in American-born NBA players and declining domestic popularity? These questions and others are answered in this first treatment of the NBA's global reach.


The NBA's Global Empire Related Books

The NBA's Global Empire
Language: en
Pages: 282
Authors: Joshua K. Wright
Categories: Sports & Recreation
Type: BOOK - Published: 2025-02-21 - Publisher: McFarland

DOWNLOAD EBOOK

During the 1992 Summer Olympics in Barcelona, the Dream Team, a collective of the National Basketball Association's top talent led by Michael Jordan, Magic John
The Digital NBA
Language: en
Pages: 170
Authors: Steven Secular
Categories: Social Science
Type: BOOK - Published: 2023-06-20 - Publisher: University of Illinois Press

DOWNLOAD EBOOK

The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA.
Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
Language: en
Pages: 1907
Authors: Rosila Bee Binti Mohd Hussain
Categories: Education
Type: BOOK - Published: 2023-10-09 - Publisher: Springer Nature

DOWNLOAD EBOOK

This is an open access book. 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023) will be held on April 21-23, 2022 in Beij
Crossing Borders
Language: en
Pages: 641
Authors: Harry I. Chernotsky
Categories: Political Science
Type: BOOK - Published: 2021-07-12 - Publisher: CQ Press

DOWNLOAD EBOOK

Crossing Borders helps students develop a framework for understanding the various disciplines that constitute international studies by exploring the many bounda
Playing with the Big Boys
Language: en
Pages: 260
Authors: Lou Antolihao
Categories: Sports & Recreation
Type: BOOK - Published: 2015-05-01 - Publisher: U of Nebraska Press

DOWNLOAD EBOOK

""Playing with the Big Boys" traces the development of basketball in the Philippines from an educational tool during the early period of American colonial rule