Be Stupid - For Successful Living

Be Stupid - For Successful Living
Author :
Publisher : Rizzoli International Publications
Total Pages : 0
Release :
ISBN-10 : 0847837580
ISBN-13 : 9780847837588
Rating : 4/5 (588 Downloads)

Book Synopsis Be Stupid - For Successful Living by : Renzo Rosso

Download or read book Be Stupid - For Successful Living written by Renzo Rosso and published by Rizzoli International Publications. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diesel's Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso's manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.


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What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they wil