A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-inte

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-inte

Grasp the history, principles, theories, and terminology of economics with this updated bestseller Since the initial publication of Economics For Dummies in 200

In this book, David K. Levine questions the idea that behavioral economics is the answer to economic problems. He explores the successes and failures of contemp

What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo e