In this book, David K. Levine questions the idea that behavioral economics is the answer to economic problems. He explores the successes and failures of contemp

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given ef

Standard models in economics and finance usually assume that people are rational, self-interested maximisers, effectively co-ordinated via the invisible hand of

Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy an