Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt s

Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt s

This research explores how agencies use social media and how helpful these technologies are from both the agency and social media-using public perspectives. The

TRB’s Transit Cooperative Research Program (TCRP) Synthesis 99: Uses of Social Media in Public Transportation explores the use of social media among transit a

A high percentage of transit agencies believe social media is important for increasing ridership, improving customer satisfaction, and improving agency image. T