Big Business Marketing For Small Business Budgets

Big Business Marketing For Small Business Budgets
Author :
Publisher : McGraw Hill Professional
Total Pages : 322
Release :
ISBN-10 : 9780071425568
ISBN-13 : 007142556X
Rating : 4/5 (56X Downloads)

Book Synopsis Big Business Marketing For Small Business Budgets by : Jeanette Maw McMurtry

Download or read book Big Business Marketing For Small Business Budgets written by Jeanette Maw McMurtry and published by McGraw Hill Professional. This book was released on 2003-03-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime Traditionally, the competitive ace -in -the hole for smaller businesses has been their ability to provide more personalized service than their larger, arm's-length competitors. However, CRM initiatives and Web-based technologies now allow global businesses to appear and behave much "smaller" than in the past, leaving local businesses scrambling to uncover new areas of differentiation and competitive advantage. Big Business Marketing for Small Business Budgets shows small business owners how to make the most of their limited marketing dollars by capturing the lifetime loyalty of their most valuable customers. This hands-on, how-to-do-it book features tricks and techniques of global marketers from Amazon.com to American Express that operations of all sizes can use to quickly and inexpensively: Develop precise, personalized marketing programs Incorporate the Internet with existing marketing activities Collect and utilize valuable customer preference data for marketing "individually" to customers In today's price-driven, "What's in it for me?" marketplace, developing and sustaining long-term customer relationships has become increasingly difficult for smaller businesses--but not impossible. Let Big Business Marketing for Small Business Budgets show you how to compete with your largest competitors--and adopt and adapt their well-researched tips and techniques to gain lifetime customers.


Big Business Marketing For Small Business Budgets Related Books

Big Business Marketing For Small Business Budgets
Language: en
Pages: 322
Authors: Jeanette Maw McMurtry
Categories: Business & Economics
Type: BOOK - Published: 2003-03-22 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime Traditionally, the competitive ace -in -the ho
The Non-Obvious Guide to Small Business Marketing (Without a Big Budget)
Language: en
Pages: 124
Authors: Rohit Bhargava
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher: IdeaPress Publishing

DOWNLOAD EBOOK

This is the Small Business Marketing advice book you've been Googling for. Like having coffee with an expert, this book shares irreverent tips and secrets from
Powerful Marketing on a Shoestring Budget
Language: en
Pages: 0
Authors: Dee Blick
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Authorhouse UK

DOWNLOAD EBOOK

If you want results from your marketing but you don't have a big marketing budget then this book will show how you can grow your business on a small budget with
Small Business Marketing for Dummies
Language: en
Pages: 384
Authors: Paul Lancaster
Categories: Marketing
Type: BOOK - Published: 2013-11-29 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but power
Business Boutique
Language: en
Pages: 346
Authors: Christy Wright
Categories: Business & Economics
Type: BOOK - Published: 2017-04-17 - Publisher: Ramsey Press

DOWNLOAD EBOOK

There is a movement of women stepping into their God-given gifts to make money doing what they love. If you're ready to join them, this is your handbook that wi