Big Data Analytics for the Prediction of Tourist Preferences Worldwide explores the benefits, importance and demonstrates how Big Data can be applied in predict

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, a

The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of

This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics cover