The marketing industry is being disrupted right before of our eyes, and the new technological revolution will transform our world. Artificial intelligence is se

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and ev

This book provides the latest viewpoints of scientific research in the field of e-business. It is organized into three sections: “Higher Education and Digital