"More than 540,000 franchised businesses dot the American landscape, ringing up total sales of $758 billion - which equals almost one-third of the nation's reta

The definitive A-to-Z guide to researching, selecting, and starting a viable franchise business With more and more professionals looking for alternatives to tra

Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administra

"A ground-breaking and definitive roadmap to finding success through the dynamic partnership of private equity and franchising." —Justin Nihiser, Operating Pa

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the