We all know we're not supposed to judge books by their covers, but the truth is that we do just that nearly every time we walk into a bookstore or pull a book o

You can't judge a book by its cover, or so the saying goes. We beg to differ. Each of us is exposed to several thousand messages a day. To be successful, covers

With today's publishing technology and the Internet, it has never been easierto publish one's own books. This unconventional, revealing book is a completeguide