Much has been written about the profound impact the post-World War II baby boomers had on American religion. But the lifestyles and beliefs of the generation th

“Particularly relevant in an election year...This book is full of data—on the economy, technology, and more—that will help millennials articulate their ge

Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market

First published in 2010, this book explores the legacy of the baby boomers: the generation who, born in the aftermath of the Second World War, came of age in th

The unexpected surge in the birthrate between 1946 and 1964 transformed American society. A nation that had projected a population peaking at 150 million, and f