"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"-

This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies

"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"-

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing marke

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh