"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of brandin

The way that the advertising industry operates has changed greatly in recent years. This volume seeks to pull together these new ideas - with suggestions on wha

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you

The way that the advertising industry operates has changed greatly in recent years. This volume seeks to pull together these new ideas - with suggestions on wha

What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What d