Brand Spirit
| Author | : Hamish Pringle |
| Publisher | : John Wiley & Sons |
| Total Pages | : 316 |
| Release | : 2001-03-12 |
| ISBN-10 | : PSU:000044534493 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Brand Spirit by : Hamish Pringle
Download or read book Brand Spirit written by Hamish Pringle and published by John Wiley & Sons. This book was released on 2001-03-12 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Spirit examines the business benefits of cause related marketing and demonstrates how a marketeer can harness these benefits and power to promote a product, service or corporate brand.
