Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..."

This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that ac

There never has been a time when changes in taste, social outlookand lifestyle have been faster and more fundamental. Coolsearchshows that the revolution that i

Tim Sudworth presents an overview of innovative and dynamic ways of reaching out to young people. The book includes examples of work with schools, youth congreg